Zug, Switzerland — 23rdOctober 2018 — qiibee, the Swiss loyalty token protocol which helps brands around the world run their loyalty programmes on the blockchain, has announced a partnership with software company Hospitality Total Solution (HTS).
This will allow qiibee to harness the power of HTS’s relationships with some of the most renowned companies in the hospitality industry across Switzerland, Germany, and Austria. HTS’s global network comprises 30 strategic partners and 550 customers across 20 countries.
“Ensuring long-lasting enthusiasm among customers, and creating loyalty and trust between customers and brands, demands intelligent and individualised customer experiences. We believe that qiibee’s protocol, in allowing users to store and exchange loyalty tokens, provides our customers with the ultimate freedom of choice, thus allowing brands to provide a more meaningful customer experience,” says Markus Imfeld, CEO of HTS and General Manager of the DACH region.
“The face of technology is constantly changing, and as a software development company, it is crucial that we are at the forefront when it comes to embracing new and emerging technologies such as blockchain. Partnering with a company such as qiibee, who has extensive experience in the loyalty sector, ensures our customers will remain our number one priority,” Imfeld continues.
“For brands, high customer acquisition costs, low engagement and redemption rates, high outstanding liabilities, and operational risks and inefficiencies impede successful customer engagement. Meanwhile, for customers, the fragmentation of the loyalty market, the lock-in effect and low usability of points, and the lack of real value of collected points make it less than desirable to be active on loyalty programmes,” says Co-founder and CEO of qiibee, Gabriele Giancola.
“The qiibee loyalty ecosystem greatly benefits both brands and consumers by offering real value, choice, and flexibility. We are thrilled to partner with a company such as HTS with its unrivalled pedigree in the hospitality business software space, who see the potential in utilising blockchain technology for the benefit of both brands and consumers.”
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