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Air Canada announces Winding Tree blockchain partnership

The pair are looking to tackle the complexity of the current landscape, which, they say, can deter new entrants and innovation in the distribution and sale of air travel products

Air Canada has signed a letter of intent to participate in a blockchain-based, decentralised open source travel distribution platform being developed by the Swiss startup, Winding Tree.

“We are pleased to be participating with Winding Tree in this innovative project,” says Keith Wallis, Director of Global Product Distribution for Air Canada.

“As Canada’s largest airline, and a global leader in innovative airline distribution solutions, Air Canada recognises the importance of leveraging this next generation technology. We plan to integrate our Direct Connect API with Winding Tree’s public blockchain platform, giving blockchain-savvy users the ability to access our content directly from the source.”

“As the first North American carrier to work with Winding Tree’s public blockchain platform, Air Canada is showing itself to be a real leader in innovation,” comments Pedro Anderson, Founder and Chief Operating Officer of Winding Tree.

“We are excited to have their valuable collaboration in creating the ideal developer experience and their ongoing feedback along the way as we build an open environment for travel distribution.”

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