Copenhagen, 30th October 2018 – AmaZix, a leading community engagement firm, has announced its latest partnership with FinTech marketing company, Issuance. This new collaboration will bring Security Token Offerings (STOs) into the mainstream, supporting crypto investors with regulatory clarity.
In the last year, the cryptosphere has seen a rise in token generation events, as the popular method of crowdfunding – otherwise known as Initial Coin Offerings (ICOs) – took to the mainstream. By mid-2018, the global market listings swelled to well over 2,000 cryptocurrencies, as an entire array of utility tokens were launched. However, these utility tokens have struggled to gain legitimacy and recognition in the market, amid increasing regulatory scrutiny.
Given their compliance and accreditation in the digital asset industry, digital securities, including STOs, Regulation A+ (Reg A+), and IPOs, are the next ‘mega trend’ to combat this problem. In the next big wave of crypto revolution, STOs are expected to rival Reg A+ and IPOs.
Issuance is an early mover at the forefront of this mission. Using insights gained from marketing some of the industry’s most notable offerings, the company provides ICOs with the tools and resources necessary to execute a successful and compliant offering. AmaZix will compliment this expertise, working with investors to encourage support of the STOs.
Darren Marble, CEO at Issuance, says: “Smart money wants a simple process. It wants digital assets that are blockchain-based and are compliant with federal securities law. At the same time, companies also want a compliant way to raise capital. We believe that our expertise allows us to fill a huge gap in STO advisory for companies, while our strategic partnership with AmaZix puts us into meaningful reach with investors who want in on the next big thing.”
Jonas Karlberg, CEO at AmaZix, says: “While ICOs will still represent an important tool for blockchain startups globally, there is a growing acceptance that along with legitimisation and recognition for the underlying blockchain technology, cryptocurrency must be able to deal with regulations and compliance. STOs will be inherently more difficult, costlier and more time-consuming to launch, but Issuance have an impeccable understanding of the market and AmaZix are proud to have sealed this cooperation with such capable partners.”
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