Atlas Protocol raises $3m for disruptive marketing tool

Investors who participated in the startup's new funding round agree the protocol will bring disruptive innovations to interactive advertising and marketing in the blockchain industry

Atlas Protocol (ATP), a blockchain application looking to disrupt the interactive advertising and marketing industry, has raised $3 million in a funding round led by SB China Venture Capital.

The investors believe ATP will have the opportunity to foster a blockchain adtech alliance, eliminate information discrepancies in the industry, and generate more traffic and users into the blockchain ecosystem.

ATP and its incubators

The ATP has been incubated by Nebulas Labs and xGoogler Blockchain Alliance. It “proposes a new original and creative media model in the blockchain market, which will define the interactive marketing standards among advertisers, publishers, and users,” according to a press release. “Atlas Protocol can rank onchain targets’ value and enable value circulation through tokens.”

READ MORE: SocGen appoints Claire Calmejane as Chief Innovation Officer

Baidu Ventures, Danhua Capital, Fenbushi Digital and other investors joined SB China Venture Capital in the aforementioned funding round.

A trustworthy marketing channel

Blockchain is a value network, Nebulas Rank provides a way to measure the value of multidimensional data in the blockchain,” says ATP Co-founder Duran Liu. “The core algorithm of Atlas Protocol is based on the expanded Nebulas Rank. It will create a trustworthy new marketing channel and define a new tokenised marketing frontier.” ATP Smartdrop, the service provided by Atlas Protocol has already been launched in the Nebulas Incentive Program, which delivered token rewards to more than 100,000 users.”

READ MORE: Calvin Ayre: Parties, nudity, red wine, pigs, hangovers and lots of money…

Liu adds that “it is known that ATP Smartdrop was the first service application built on top of Atlas Protocol and is dedicated to demonstrating the potential of intelligent interactive onchain marketing among blockchain users”.

Danhua Capital founding Chairman and Stanford University professor Shoucheng Zhang says “the healthy development of the blockchain ecosystem in the long-term requires an outstanding team to truly energise the whole industry.”

Disclaimer: The views and opinions expressed by the author should not be considered as financial advice. We do not give advice on financial products.

Previous Article

Metlife Asia launches blockchain-powered insurance app for pregnant women

Next Article

UEFA Super Cup tickets distributed to mobiles via blockchain

Read More Related articles