Atlas Protocol (ATP), a blockchain application looking to disrupt the interactive advertising and marketing industry, has raised $3 million in a funding round led by SB China Venture Capital.
The investors believe ATP will have the opportunity to foster a blockchain adtech alliance, eliminate information discrepancies in the industry, and generate more traffic and users into the blockchain ecosystem.
ATP and its incubators
The ATP has been incubated by Nebulas Labs and xGoogler Blockchain Alliance. It “proposes a new original and creative media model in the blockchain market, which will define the interactive marketing standards among advertisers, publishers, and users,” according to a press release. “Atlas Protocol can rank onchain targets’ value and enable value circulation through tokens.”
Baidu Ventures, Danhua Capital, Fenbushi Digital and other investors joined SB China Venture Capital in the aforementioned funding round.
A trustworthy marketing channel
“Blockchain is a value network, Nebulas Rank provides a way to measure the value of multidimensional data in the blockchain,” says ATP Co-founder Duran Liu. “The core algorithm of Atlas Protocol is based on the expanded Nebulas Rank. It will create a trustworthy new marketing channel and define a new tokenised marketing frontier.” ATP Smartdrop, the service provided by Atlas Protocol has already been launched in the Nebulas Incentive Program, which delivered token rewards to more than 100,000 users.”
Liu adds that “it is known that ATP Smartdrop was the first service application built on top of Atlas Protocol and is dedicated to demonstrating the potential of intelligent interactive onchain marketing among blockchain users”.
Danhua Capital founding Chairman and Stanford University professor Shoucheng Zhang says “the healthy development of the blockchain ecosystem in the long-term requires an outstanding team to truly energise the whole industry.”