La Liga football club Atletico Madrid has secured a partnership with Socios.com, a blockchain-based platform that gives supporters voting rights.
According to a press release, fans will be given the chance to participate in engaging polls later this year.
Atletico Madrid is the latest in a long line of football clubs to team up with Socios.com, following the likes of Premier League side West Ham United and Italian champions Juventus.
Native club tokens will be sold via the Socios.com platform for €2 each and they will be tradable against Socios’ digital currency, $CHZ.
— Socios.com (@socios) September 6, 2019
Atletico Madrid board member Clemente Villaverde said: “For Atlético de Madrid, it is a pleasure to join this technological platform that other great European clubs already use and that will allow us to engage and interact with our fans from all over the world in a very innovative way.
“We are a club that is constantly committed to technological innovation, and in this sense, we see it as very positive to join the Socios.com community.”
Alexandre Dreyfus, CEO and founder of Socios.com, added: “Not only is Atlético de Madrid a giant of the footballing world, but they are very creative and forward-thinking with regard to technology and fan engagement, and that is what ultimately led us to want to partner with them.”
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