The Australian Open has launched its first NFT with a collection that combines art and “real-time court data” to provide tennis fans with new avenues of engagement throughout the grand-slam tournament.
The concept of the collection is simple – a user can mint one of 6,776 ‘one-of-a-kind’ NFTs in the form of a tennis ball, which feature an array of styles including generative art, artist collaborations and “iconic Australian Open IP”.
Then, using real match data integration and trait updates through dynamic metadata, every match point of every game throughout the tournament will update the NFT metadata and reveal rewards to the owner – which include limited-edition wearables usable within Decentraland and exclusive AO merchandise.
Launching publically on January 13 at 10am AEDT, with a mint price of 0.067 ETH ($215), the NFTs bring together “art, technology, sport and data in a way that will set a new standard in global tennis engagement” according to AO.
The collection is also focused on building out better global communities for tennis fans, with its early ambitions including building a “passionate, thriving and forward-looking community” of tennis fans “with a shared passion for art, culture, charity and tennis”.
An AO NFT also grants exclusive access to the Australian Open plot inside the metaverse – a virtual replica of the Melbourne Park precinct, including the infamous Rod Laver arena, within AO Decentraland.
Fans will have global access to 24-hour live streams, historic match content, virtual tennis games and access to collectables, POAP NFTs and Limited edition wearables within Decentraland.
The collection also focuses heavily on sustainability and charitable causes. As part of its “continued commitment to community and charity”, 50% of the funds raised from the collection will be directed to offsetting carbon emissions and donating to charitable causes like the ‘Tennis Hot Shots program’ via the Australian Tennis Foundation (ATF) charity.
Looking forward, AO noted that the 2022 collection is a ‘genesis’ NFT, which means holders and early supporters will be rewarded with access to future AO tournaments, project whitelists and early access to future releases.
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