Bidooh brings blockchain solution to Eastern Europe

Bidooh has landed contracts to operate its blockchain-based facial analysis billboard platform on live advertising screens across Eastern Europe.

The two deals, secured from partners based in the Czech Republic and Romania, cover an initial allocation of approximately 300 screens and target a roll-out of 3,000 screens over a three-year period. 27 screens are currently live in Bosnia and Herzegovina under the Balkans contract, generating over one million direct interactions in the last 30 days.

This builds on a UK test network, currently operating on 16 screens across four different locations in the UK: Manchester Deansgate, Oldham, Rochdale and Nottingham. To date, over 500 advertisers have signed up and used the platform since the first site went live in November 2017.

Bidooh is forming a decentralised digital billboard network which offers publishers immediate access to its global selection of screens. It intends to primarily grow its network by purchasing and deploying its own screens in shopping malls and other high footfall locations. However, in order to extend the reach of its platform, it is also entering into licence agreements with regional partner operators.

“It is extremely pleasing to have signed these commercial contracts, which highlight the global appeal of our offering and our ability to scale up according to the needs of our customers. In particular, Eastern Europe is experiencing a proliferation of shopping malls which are seeking the latest technological advancements to generate advertising revenues,” says Abdul Alim, Co-founder and CEO.

“They are attracted by our use of blockchain technology to relay accurate, verifiable advertising data in real-time. Our digital billboard platform has already been a success across the UK and we now look forward to doing the same on a global basis.”