Bidooh greenlights DOOH utility token ICO

The venture is pitched as the world’s first facial analysis, digital billboard software platform on the blockchain, aiming to revolutionise the $34.8 billion Out-of-Home advertising industry through "democratisation, engagement and transparency"

Digital billboard advertising platform, Bidooh, has launched the Initial Coin Offering of its cryptocurrency, DOOH token.

This follows the raise of a $5 million soft cap during a pre-sale period.

Since announcing its pre-sale on 1st October, Bidooh has secured listings for its token on exchanges globally, including Coinrail and HADAX, signed multiple commercial contracts and rolled out its digital billboard platform to new territories.

“We have been delighted by the interest in Bidooh since the launch of our token pre-sale. It shows the widespread support for our vision of revolutionising real-time digital billboard advertising and the benefits of modelling our platform around blockchain technology both for the advertiser and the consumer,” says Abdul Alim, Co-founder and CEO.

“Our DOOH token has secured the support of some of the world’s largest digital exchanges and we continue to make solid progress on signing commercial contracts to roll-out Bidooh’s platform across a global network of screens.”

DOOH has been specifically designed to offer discounted advertising space, on the Bidooh platform and allow holders to benefit as the tokens rise in value, he adds.

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