Following its participation in the Billion Journey Project, UK public transport provider Go-Ahead Group is leveraging DOVU’s blockchain-powered reward platform to learn more about its customers and to incentivise changes in passenger behaviour.
“With our passengers taking over one billion journeys a year, it is important that we are always looking at how we can better meet and exceed their changing needs. The quality of the businesses we have worked with through the Billion Journey Project has been was extremely high, and I hope it is a great indication of where the future of the transport industry is headed,” says David Brown, Go-Ahead Group Chief Executive.
The project will initially be rolled out on Go-Ahead’s Thameslink and Southern Rail services and will focus on the first and last mile of the customer journey. By using the DOVU platform, people will be able to earn cryptocurrency when they share their travel data and make changes to their behaviour.
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