North American sea food giant Bumble Bee Foods is using the SAP Cloud Platform Blockchain service to trace the journey of yellowfin tuna from the Indonesian ocean to the consumer.
Customers can use their smartphones to scan a QR code on the product package. The blockchain technology provides instant information such as the size of the catch, point of capture and the fishing community that caught it, as well as insights to verify authenticity, freshness, safety, fair trade fishing certification and sustainability.
Bumble Bee Foods Chief Information Officer Tony Costa comments: “We have long been an industry leader in tracing our seafood products, and the addition of SAP’s blockchain technology allows us to further elevate our efforts in complete transparency with consumers and customers, providing assurance that their fish is fresh and it’s been sourced fairly according to our commitments to the International Seafood Sustainability Foundation.”
“This solution is an example of how blockchains can be used to revolutionise the future of food,” says SAP’s Oliver Betz. “It creates transparency and traceability across the food supply chain, from the ocean, across the cold chain, to the warehouse, store and our table. When we help enterprises like Bumble Bee to make innovation real, we support the consumer’s need to know and reinforce their faith in the brands they trust.”