Caroline Wozniacki serves up a crypto/sport first

Danish tennis player Caroline Wozniacki has signed a landmark deal with Singapore-based startup Global Crypto Offering Exchange (GCOX) to launch her own crypto token.

“To be the first female athlete to have her own token is really cool…I am looking forward to expanding that before other people start getting into it,” Wozniacki, Australian Open champion and world number two, told Reuters.

Manny Pacquiao

Earlier this week, we reported that GCOX was progressing with plans to launch a cryptocurrency backed by Filipino boxing legend Manny Pacquiao.

The so-called Pac Tokens are likely to be introduced by the end of this year or during the first quarter of 2019.

GCOX claims to be the world’s first platform that “tokenises popularity”, by helping celebrities create their personal crypto tokens which can be used by fans to buy their products and services.

Evan Ngow, GCOX’s Chief Communications Officer, says the platform is currently waiting for the Philippine Securities and Exchange Commission to finalise its rules regarding initial coin offerings (ICOs). These regulations should be ready before the end of the year, Ngow says.

Pacquiao, who is also a Senator of The Philippines, signed up with the platform in March. Other celebrities onboard include retired English footballer Michael Owen and American singer Jason Derulo.

Fans can use Pac Tokens to buy Pacquiao’s merchandise, such as used jackets or gloves. GCOX is still in negotiations with the boxer’s team regarding the value and volume of the tokens in the initial offering.