Goldman Sachs-backed crypto finance firm Circle Invest has announced the launch of three new collections – payments, platforms and privacy – of index funds for cryptocurrencies based on their primary goal or mission.

Circle Senior Vice President Divya Agarwalla explains collections matter because “crypto is complicated. Many projects aim to solve similar real-world problems, but take vastly different approaches to get there”.

As easy as sending an email

She goes on to say that projects such as Bitcoin, Bitcoin Cash, Stellar and Litecoin are attempting to create superior payment rails based on the blockchain. The objective is to make payments as easy as sending an email.

“If customers are passionate about this category of assets and want to invest, they can simply buy the payments collection,” she says. “Each of the assets in the collection will be weighted by market cap. Customers will also be able to educate themselves on the collections through our in-product content.”

A very successful feature

Agarwalla adds that “a few a months ago, we launched ‘Buy the Market’ – a way for our customers to buy all our listed assets in one tap.” She claims the launch of the feature has been very successful, benefiting over 30% of Circle users with the advantages crypto collections offer.

“Today we are building upon this theme through the launch of the three additional collections: Platforms, Payments, and Privacy. Users will be able to purchase all the assets in each of these categories in one tap,” she says.

As Circle continues to list crypto assets linked to projects on its platform, it will introduce new collections. Argawalla has also announced the introduction of relevant educational material aimed at helping customers to invest in the categories they like most.