Cryptocurrency exchanges are shelling out top dollar to run ads during next Sunday’s Super Bowl between the Los Angeles Rams and Cincinnati Bengals.
The total amount legally wagered on this Sunday’s Super Bowl is expected to reach $1 billion, doubling last year’s total, according to analysts at PlayUSA.
This will also be a game that will have punters trying to find all the right angles and maximise their betting opportunities at the top gambling websites.
FTX, Crypto.com and Binance are among the major advertising players at this year’s Super Bowl.
FTX is the official crypto exchange of Major League Baseball, and has sponsorship deals with the National Basketball Association’s Golden State Warriors and Washington Wizards.
The exchange is even planning to give away some Bitcoin as part of a promotional push tied to the exact time its ad runs.
If the spot airs at 9:45 pm ET, they will give away 9.45 BTC to four people.
Meanwhile, Binance has launched a promo website – cryptocelebalert.com, and plans to give out 2,222 POAPs (commemorative tokens from a company called Proof of Attendance Protocol) to viewers during the game.
The time it takes for you to receive your money is much shorter than with credit cards or other withdrawal methods.
The fees attached to a transaction you make when using Bitcoin for sports betting are also usually lower than with credit cards.
There is also much more privacy involved. Without any third party involved, you don’t have to worry about anyone’s opinions on your wagers.
DraftKings is also expected to debut a commercial of its own during the game.
It’s anticipated that Super Bowl LVI will draw a record number of gamblers. According to a report by the American Gaming Association, 31.4 million Americans plan to bet on Super Bowl LVI – a 35% increase from 2021.
Punters will wager an estimated $7.61 billion – up 78% from last year.
Disclaimer: The views and opinions expressed by the author should not be considered as financial advice. We do not give advice on financial products.