The deal will see Crypto.com become the first “Official Cryptocurrency Platform Partner” of Twitch Rivals and establish itself as an “Official Marketing Partner”, which includes exclusive rights, in-stream branded segments, media placement and activations at Twitch events.
Crypto.com’s branding and logo will also be visible across more than 250 Twitch Rivals broadcasts each year across global territories including the Asia-pacific region – where the platform has become a marketing partner for Twitch Rivals.
The partnership will be rolled out during the upcoming Twitch Rivals: Ultimate Challenge event, which is live from Las Vegas on November 4.
The tournaments feature a host of top eSports talent alongside fan-favourite personalities, and include an array of IRL (in real life) and online competitions and games.
“We’re extremely excited to add Twitch Rivals – the home of eSports – to our growing portfolio of the world’s best brands in sports,” he said.
“With well-over one billion gamers world-wide, fans of gaming and eSports are digital natives, for whom cryptocurrency is inevitable.”
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