Cryptocurrency derivatives exchange Bybit has announced a partnership with Bundesliga giants Borussia Dortmund in what is being described as an ‘International Champion Partnership’.
According to a press-release, the deal is a multi-year global partnership and it shows how top-tier football is beginning to embrace emerging technologies.
Commenting on the partnership, Bybit’s co-founder and CEO Ben Zhou, said: “We are thrilled to be a Champion Partner of Borussia Dortmund. As a young and ambitious company, we identify with the authenticity and youthful energy for which BVB is well-known around the globe, as well as the diligence and relentlessness that Borussia Dortmund players radiate.
“Through this partnership, we want to demonstrate that we are here for the long run. With a rich history and many success stories, BVB is our ideal partner. From one black and yellow to another — we are proud to call ourselves firstly fans of Borussia Dortmund and secondly Champion Partner.”
⚽️ KICK-OFF — New International Champion Partnership! 🎉
— Bybit (@Bybit_Official) November 5, 2020
Following its launch in March 2018, Bybit currently facilitates an average of $3 billion in trade volume on a daily basis.
Dortmund, meanwhile, is one of the largest football clubs in Germany having won eight Bundesliga titles in its 111 year history.
Borussia Dortmund managing director, Carsten Cramer, added: “We are very pleased about this partnership with Bybit as our International Champion Partner.
“Especially in the current times, it’s great to collaborate with an innovative tech company as the world becomes increasingly digital. Together, we will penetrate even deeper into Asian markets and will further strengthen our brand internationally.”
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