Premier League high-flyers Wolverhampton Wanderers have announced a new partnership with Crypto Millions Lotto.
Crypto Millions Lotto labels itself as the “world’s biggest Bitcoin lottery” provider with an estimated weekly jackpot of $30 million (3,713 BTC).
Wolves, who are the “most crypto-friendly club in England” according to Crypto Million Lotto CEO Sulim Malook, will become the first Premier League club to work with an online lottery business.
Mr Malook said: “Wolves’ success last year has put the club’s name on the world stage in a sport that is by far the most watched on the planet.”
He added: “They were an obvious choice.”
This is not the first cryptocurrency-related partnership Wolves have seized upon this year. The club’s current shirt sponsor is CoinDeal, a cryptocurrency exchange and trading venue.
Steve Morton, head of commercial at Wolves, said: “We’re delighted to partner with Crypto Millions Lotto, an ambitious company that is keen to increase its exposure with the help of Wolves’ global reach across various platforms.
“We’re also excited to develop our relationship, which will also see the Wolves brand reach new audiences in Eastern Europe and South America.”
Earlier this year, fellow Premier League club Watford sparked interest by using the Bitcoin logo on the sleeves of their matchday shirts.
West Ham United and Arsenal also show advertising for the eToro trading platform, which currently offers Bitcoin and cryptocurrency trading.
The growing trend demonstrates a key crossover between the cryptocurrency industry and the sports betting industry, which is somewhat of a surprise considering retail adoption of digital assets in 2019 has dramatically reduced.
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