Blockchain

Crypto revolution needs rules, claims Gemini ad campaign

The crypto space should protect investors by adopting standard best practices and following regulations.

That’s the message put forward by crypto exchange Gemini Trust Co.’s new ad campaign. This also suggests that Gemini, founded in 2014 by Cameron and Tyler Winklevoss, provides a safe harbour in stormy waters (natch).

Subway, taxi-top and other ads deliver slogans like “The Revolution Needs Rules,” “Crypto Without Chaos” and “Money Has a Future.” And there will be a full-page ad in the New York Times on Monday.

“We believe that investors coming into cryptocurrency deserve the exact same protections as investors in more traditional markets, adhering to the same standards, practices, regulations and compliance protocols,” Chris Roan, Head of Marketing at Gemini, told the WSJ.

Scott Thompson

Scott has been working in technology and business journalism for nearly 20 years, with a focus on FinTech, retail, payments and disruptive technology. He has been Editor of such titles as FStech, Retail Systems and IBS Journal and also contributed to the likes of Retail Technology Innovation Hub, PaymentEye, bobsguide, Essential Retail, Open Banking Hub, TechHQ and Internet of Business.