Millennials prefer Bitcoin over Netflix stock

A new report has found that millennials would rather invest in Grayscale’s Bitcoin trust than Netflix stock.

The report, published by financial investment management company Charles Schwab, compiles data on retirement plan investment activity within self-directed brokerage accounts (SDBAs).

SDBAs, such as 401(k) plans, can be utilised to invest in stocks, bonds, exchange-traded funds (ETFs), mutual funds, and other securities that are absent from a basic retirement plan’s core investment offerings.

The report found that during Q3 2019, millennials allocated a larger percentage of their portfolios to exchange-traded funds (ETFs) and cash than other generations.

Mutual funds remain the largest holding in accounts spanning across all generations – with Apple being the prime overall equity holding.

‘Gen X’ accounted for approximately 42% of SDBA participants closely followed by ‘baby boomers’ at 39% and then ‘millennials’ with 13%.

The report also shows the top 10 equity holdings as a percentage of assets held in equities across all generations.

One of the more interesting insights on offer is that millennials hold more funds in Grayscale’s Bitcoin trust than with the likes of Walt Disney, Netflix, Microsoft, and Alibaba Group.

However, millennials seem to have more faith in Amazon, Apple, Tesla, and Facebook.

Meanwhile, Grayscale’s Bitcoin trust does not appear in the top 10 equity holdings for Gen X or baby boomers, suggesting older generations have a stronger tendency toward traditional investment opportunities.

Interested in reading more stories about which investments different generations prefer? Discover more about an eToro survey which found 43% of millennials trust crypto over stocks.