Philadelphia 76ers sign deal with Crypto.com

The Philadelphia 76ers have become the second NBA team to ink a deal to wear a crypto-related ad patch on their jerseys from next season.

Following the Portland Trail Blazers, who signed a deal with crypto e-commerce site StormX earlier this year, the 76ers made yet another move in the crypto market.

The 76ers partnership with Crypto.com is a six-year commitment and includes the franchise launching its own batch of digital collectibles available to purchase through the website’s NFT platform.

Chris Heck, 76ers president of business operations, believes the crypto space has the ability to grow the brand of the franchise.

“It represents the kind of fandom of sport and, quite frankly, our world has become more inclined and more engaged with each other,” he said.

“These digital currencies, they really do have no boundaries.”

76ers ties with crypto

The basketball franchise has been at the forefront of adoption of crypto in sports and the hiring of Daryl Morey, president of basketball operations, last year seems to be a shrewd one – on and off the basketball court.

Morey is known for his progressive philosophy in basketball and, in his interview with CoinDesk, Morey speaks on what he thinks the NBA can do to encourage the inclusion of crypto.

“I think you’re going to see tons of announcements from players, the league office, players’ unions, teams, organisations,” he said.

“And if they’re going to get into it. It’s important that people really understand the underlying technology and the underlying things that are going to drive value.”

76ers co-owner and CEO of AMC cinema chain Adam Aron is another facet of the organisation attempting to further the usage of crypto.

In the past few days, Aron confirmed AMC would take Ethereum, Litecoin, and Bitcoin by the end of the year as well as considering Dogecoin after running a Twitter poll.