US tech giant Dell has turned to blockchain technology to retain its top competitive position in India’s server market. The company has determined it also needs to work with artificial intelligence (AI), cloud compliance and data analytics to offer unique services in India.

Dell already has the highest overall market share of the country’s server sector with 23% in the first quarter of this year, a 19.4% increase from the same period in 2017. The tech firm’s revenue also increased by 34% in the second quarter of this year compared to to Q2 2017.

Manish Gupta, Senior Director of Infrastructure Solutions Group and Dell EMC India, says the company is seeking to optimise its services to better serve the Indian market and deliver more efficient results.

High demand for new technologies

Gupta adds that Dell is simply responding to clients’ demand for innovative technologies in India. “There’s a particularly strong demand for IT-enabled services that include banking, financial services and insurance,” states Gupta.

Dell India’s major clients include IT firms, banks, financial organisations, insurance companies, while the government has expressed interest in innovative technologies, such as blockchain.

The company, which reported global revenues of $5.1 billion in the second quarter of 2018, recently launched a new server known as PowerEdge MX that supports traditional and emerging data centre workloads, including blockchain.