Domino’s looking for a pizza blockchain action

Fast food giant is grabbing a slice of AI tech built on Hong Kong-based company's blockchain to speed up deliveries in Malaysia and Singapore

Domino’s Pizza has announced its Malaysia and Singapore division will be turning to blockchain as it attempts to scale up operations in the region.

The fast-food giant has teamed up with leading AI innovators SingularityNET to establish a scalable, decentralised platform to allow the company to create, share and deploy Artificial Intelligence (AI) services across its network.

The partnership will enable Hong Kong-based SingularityNET’s award-winning AI researchers to build algorithms and solutions on the firm’s recently launched beta platform which should, in turn, enhance Domino’s operational capabilities as it looks to grow its customer base in Malaysia and Singapore.

Ben Goertzel, Chief Executive Officer at SingularityNET, expressed his delight that AI was gaining recognition with globally recognised brands.

Dr Ben Goertzel, CEO of SingularityNET

Dr Ben Goertzel, CEO of SingularityNET

“Domino’s has always prided itself on identifying and executing on opportunities for business innovation,” he said.

“This is how they have innovated in an extremely competitive market and continue to expand at remarkable speed.”

“Today in 2019 we are going forward into a new phase of society and economy where AI is going to be the main focus of innovation across all domains of industry – so it is to Domino’s credit that they are fully embracing AI as a key part of their path forward.”

“Embracing AI is what every company is going to need to do if they are going to succeed and flourish in the coming period. The projects we are discussing with Domino’s now are envisioned as the start of a long series of creative and transformative AI collaborations.”


“We are proud to embark on a future partnership with Domino’s to achieve their ambition of becoming the leader in pizza delivery and customer brand loyalty by 2020.”

His sentiments were mirrored by Domino’s CEO – Mr Ba U Shan-Ting – who said he believed the partnership and the blockchain technology behind it would allow his company to explore efficiencies by automating delivery operations

At Domino’s, we combine technology and the talents of our people to provide our customers with the best products and service by driving innovation,” he said.

“This is valuable because it increases efficiency in the markets we serve, and that ultimately creates value for all stakeholders – this has been our mission and we remain fully committed to it.


“In our efforts to deliver on our mission, we’re guided by strong and meaningful values, including an unwavering commitment to integrity and we reinforce and build on our ability to deliver on our mission with continuous innovation and periodic transformation of our business.”

“In fact, we are currently in the midst of transforming our core products and our data delivery platform to bring more speed and efficiency to our customers.”

“Our newest transformation effort is occurring in our operations function, where we are automating significant portions of our delivery operations and consolidating our operations centres. SingularityNET’s AI algorithms and services will allow us to explore these efficiencies at scale.”

As part of the partnership, SingularityNET will conduct feasibility studies, deliver AI centric workshops and develop algorithms to impact Domino’s business operations. Domino’s will broaden its ability to access scalable algorithms to solve some of the most pressing supply chain and logistics challenges.

Disclaimer: The views and opinions expressed by the author should not be considered as financial advice. We do not give advice on financial products.

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