Crypto payments provider MoonPay has signed a multi-year partnership with popular esports organisation FaZe Clan to provide “millions of users” with quick access to crypto and an “easier and more secure way to buy and sell cryptocurrencies and NFTs”.
The partnership – which sees MoonPay become the official crypto and NFT partner of FaZe Clan – will provide access through the development of a new digital goods business, ‘FaZe Forever’, and a series of original content and media set to launch in 2022.
MoonPay will integrate into existing content from FaZe and help create new original content tailored towards its community including “new original content franchises, creator and talent-driven events and campaigns that tap into fandom across FaZe Clan’s esports teams”.
FaZe Clan will also utilise the MoonPay platform for its upcoming NFT and digital goods initiative, which is focused on the use of digital goods and providing its community with “a unique opportunity to interact with the metaverse as it takes shape”.
The collaboration rolled out on Saturday, December 4th at Art Basel-Miami at the “FaZe Forever powered by MoonPay” event. It showcased an array of digital art, NFTs and virtual fashion from FaZe Clan’s community, MoonPay and other brand partners alongside a “physical manifestation” of the FaZe Forever three core pillars.
MoonPay’s partnership with the esports giant marks its largest to date and bring together the two with a “common goal” according to MoonPay co-founder and CEO Ivan Soto-Wright.
“MoonPay and FaZe Clan are united by a common goal: we both aim to empower the creator and gaming economies,” he said.
“At MoonPay, we’re building the world’s most advanced and intuitive payments solutions for buying cryptocurrencies and NFTs. This exciting new partnership holds the potential to create a crypto-gaming juggernaut the likes of which the world has never seen.”
Moonpay has become an influential figurehead in NFT culture and has helped push for mainstream adoption of Bored Ape Yacht Club NFTs by facilitating high-profile purchases for musician Post Malone and popular TV host Jimmy Fallon.
Disclaimer: The views and opinions expressed by the author should not be considered as financial advice. We do not give advice on financial products.