This study looks at the potential for shared value creation on the blockchain. It takes into consideration a qualitative analysis of blockchain ventures and takes an in-depth look into their ICOs.

Shared value creation is a framework that attempts to analyse these ventures and those challenges. Blockchain technology and its innovative features might be considered as a potential solution to barriers found in traditional structures for shared value creation.

This qualitative analysis of ten new ventures and their initial coin offerings is performed to provide some evidence regarding the potential of the blockchain to foster shared value creation. The results find that although the technology and the ventures are in initial stages, the potential on the blockchain is substantial.

Blockchain technology enables the creation of direct communication channels between members of communities and therefore to facilitate the creation of clusters. Moreover, the blockchain requires a sensible adaptation of traditional business models in order to be implemented on its platforms which creates a wave of opportunities to create shared value through the adaptation of products and markets.

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