Star Trek’s Roddenberry Entertainment partners Solana Labs

Roddenberry Entertainment has partnered with Solana Labs to display the revolutionary Star Trek Living Eco-NFT in Miami during Art Basel 2021.

The signature of the late Star Trek creator Gene Roddenberry on his first Star Trek contract with Lucille Ball’s Desilu Productions – dated May 18 1965 – has become the first-ever Living Eco-NFT.

Lucille Ball was the first woman to run a major television studio, and the only studio head brave enough to get behind the original Star Trek series.

Together with biotech innovators Agustin Fernandez and Dr Paul Predki, Roddenberry Entertainment said this Eco-NFT was a first in multiple ways.

The project was built on the Solana blockchain, with support from Solana Labs and Metaplex Studios.

Implanted as DNA code into the cell of live bacteria, it replicates and grows with the duplication of the organism’s cells.

The project promises a net-zero, if not a carbon-negative, environmental categorisation.

The Living Eco-NFT represents a true intersection of science and science fiction and will be exhibited as an art piece titled “El Primero” in Miami during Art Basel 2021.

Trevor Roth, COO of Roddenberry Entertainment commented that “going where no one has gone before is part of Roddenberry Entertainment’s DNA”.

Storing information in DNA

“To be able to responsibly do so, in such a unique fashion, during the year of Gene’s Centennial celebration, is beyond exciting,” he emphasised.

“Like Star Trek, it speaks to the world around us, acknowledging today’s constant convergence of life and technology.”

Agustin Fernandez said “at Rational Vaccines, we have the honour of working with some of the greatest scientists in the world”.

“Storing information in DNA represents a whole new category of possibility when it comes to data archiving,” he said.

“It provides sustainable, environmentally-friendly storage with exponentially larger capacities than anything the market currently has to offer, as evidenced by the billions of copies of our Eco-NFT in such a small amount of bacteria.”

Roddenberry Entertainment’s partnership with Solana Labs aligns with its mission to promote experience over observation; encouraging audiences to think, question and challenge the status quo of the world in which we live while maintaining a sense of responsibility and positive intention.

“The Solana blockchain provides an extremely energy-efficient platform for NFT creators to build on,” said Stephen Hess, interim CEO of Metaplex Studios.

“We’re thrilled to support the launch of this project, and look forwards to future work with the team.”

‘El Primero’ is a modern-day art piece that immortalises an iconic moment of Star Trek history and fuses it with the future of technology continuing to preserve and share the Roddenberry legacy.