Fantasy football platform Sorare signs deal with Bundesliga

Partnership with Germany’s top-flight league will include Bundesliga player cards and the launch of video-based 'NFT Moments' in 2022

NFT-based fantasy football platform Sorare has become the official partner of the Bundesliga – Germany’s top football leagues.

The deal, revealed today, will allow fantasy football players trade and build a team with digital football cards. The cards will feature images of their favourite Bundesliga players in the form of a non-fungible token (NFT) which is unique and provably verified via the blockchain.

The full collection of Bundesliga trading cards on Sorare will be launched by the end of October.

With the addition of the Bundesliga deal, Sorare now features trading cards from more than 200 clubs and major leagues – including its recent partnership with La Liga and collections featuring top European clubs like Liverpool, Bayern Munich, Paris Saint-Germain and Juventus.

CEO of Bundesliga International Robert Klein commented on how NFT technology can bring new growth to the football industry.

“NFTs are a digital technology of the future that should not be underestimated – especially in the sports sector,” he said.

Additionally, Sorare unveiled ‘NFT Moments’ – a collection that features video highlights from some of the greatest moments in Bundesliga history. Described by Sorare as a “way to unlock your football passion and moments”, it will be launched in 2022.

CEO and co-founder of Sorare, Nicolas Julia, said he believed NFTs could bring fans closer together through its collection.

“We’re thrilled to allow Bundesliga fans in Germany and globally to come together online and to feel ownership of the sports they love,” he said.

“We are very proud to partner with them to launch our first NFT Moments – we are building the future of fandom together.”

Sorare’s goal of partnering with the biggest 20 football leagues worldwide is now firmly on track and now represents two of the five major European football leagues.

Sorare has also recently been bolstered by a $680m Series B funding round that saw investment from current players and an array of VC firms including Softbank.

Disclaimer: The views and opinions expressed by the author should not be considered as financial advice. We do not give advice on financial products.

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