FC Barcelona, commonly regarded as one of the world’s largest football clubs, has today launched a bespoke fan token that uses blockchain technology.
The Spanish champions’ $BAR token is issued in collaboration with its partner Chiliz, who have arranged a flash sale on the socios.com platform for 48-hours with tokens being sold for €2 each.
When the 48-hours expire, or when 600,000 tokens are purchased, the tokens will be valued on a supply and demand basis.
Tokens will be used for surveys and votes, with the first survey allowing supporters to choose the design for a new mural to decorate the first team changing room.
“Fan engagement has never been more important for the sports industry, and just as football is resuming, albeit without fans in the stadium, we are launching FC Barcelona’s Fan Token and are helping to boost their ability to connect the Club with their fans all over the world”. Said Alexandre Dreyfus, CEO and founder of Socios.com and Chiliz.
The official Fan Token of @FCBarcelona is here, and for the next 48 hours, a limited number is exclusively available at just €2.00.
Get yours before time runs out.
— Socios.com (@socios) June 22, 2020
“There is incredible anticipation and excitement for Barça’s Fan Token, so fans who want to buy at a flat rate of €2 will need to move fast when the flash sale begins at 1pm on Monday
“Fans can then immediately use their $BAR to vote in the first club poll on Socios.com, to choose an inspirational piece of fan-designed artwork to go inside the sacred dressing room at the Camp Nou
“With FC Barcelona’s huge global fanbase, we expect this to be our biggest and best FTO, far surpassing the volume of tokens sold by our other partners.”
Coin Rivet has previously reported on a number of socios’ fan token projects including those from clubs like West Ham, Atletico Madrid and AS Roma, with it becoming a popular scheme among football clubs who want fans’ voices to be heard.
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