FC Legia Warsaw signs ‘watershed’ deal with Capital Block 

Capital Block will work with Legia to develop NFTs to give fans the chance to own, sell and collect some of the club’s best moments

Legia Warsaw have partnered with Capital Block to become the first European football club to have an official NFT agency.

Capital Block will now work with Legia to educate fans and build communities while developing releases to give fans the chance to own, sell and collect some of the club’s most historic and famous moments.

Capital Block CEO, Tim Mangnall commented “this is a watershed moment in European football”.

“Legia Warsaw is the first European club with an official NFT agency and is leading the way for continental football,” he stated.

According to Mangnall, Capital Block’s remit will be cantered around helping the football club and its fans better engage with each other.

In its capacity as Legia Warsaw’s NFT agency, Capital Block will be responsible for:

  • Identifying, creating, and building a clear NFT strategy
  • Identifying assets that can be created as NFTs while developing new concepts
  • Growing Legia Warsaw’s NFT community
  • Helping increase fan understanding of NFTs and the value they bring to fans
  • Launching NFTs to Legia Warsaw fans
  • Advising on the best NFT platforms and marketplaces for Legia Warsaw to partner with

Capital Block added the NFT market was currently significantly untapped by football clubs and all sports teams in Europe.

“This is because football clubs are struggling with firstly understanding the NFT landscape in its entirety, and secondly, overcoming the challenge of how to make NFTs relevant to fans,” a spokesperson said.

Mangnall confirmed Capital Block would also sponsor Legia Warsaw, adding it would be “great for enabling fans to get even closer to the club they love through NFTs”.

“Legia has recognised the need for a long-term, well thought-out NFT strategy to build an engaged community of passionate football fans,” he said.

“We’ll now get working on NFTs that mark and represent some of the most iconic players and moments in the club’s history, as well as ensuring that Legia NFTs have utility to its fans – that these NFTs help them get closer to their club.

Legia Warsaw Commercial Director, Paweł Kokosza, added the partnership with Capital Block will “help to further unlock the potential of the most popular sports brand in this part of Europe, which Legia Warsaw undoubtedly is”.

“For us, it is once again a pioneering step in our commercial development and as we explore and commit to new areas of modern business,” he added.

Disclaimer: The views and opinions expressed by the author should not be considered as financial advice. We do not give advice on financial products.

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