K-pop agency Cube enters NFT and metaverse realm

Cube, a South Korean-based talent firm, has formed special teams to study NFTs and the metaverse in preparation for its impending venture into the digital industry.

The agency, which focuses on the management of popular artists and bands including Jo Kwon, BTOB, PENTAGON, CLC, and (G)I-DLE, announced its intention to invest in new technology.

The entertainment company partnered with Animoca Brands – a game software and venture capital company – in an effort to issue NFTs and build a music-based metaverse.

Ahn Woo-Hyung, CEO of Cube, said there was no limit on investment in new technology.

“There’s really no upper limit on Cube investment because we have that sense of purpose that Cube artists and members should play a role in creating a new experience and new value in this field,” he said.

Ahn spoke on the special teams the firm created and, while he was unable to divulge news about current projects, he said music would play a major role.

“What I can tell you is that music will be at the core, and the artists’ portraits and videos will be utilised in new and creative attempts that are fun and creative,” Ahn revealed.

Cube’s interest and investment in the digital economy is yet another step in South Korea’s vision of a digital future with KB Kookmin Bank – one of the biggest financial institutions in South Korea – also announcing its entrance into the virtual realm.