Gem launches personalised crypto portfolio app

VENICE, Calif., 15th November 2018 – Cryptocurrency startup Gem today launched the industry’s most connected and personalised crypto portfolio tracker on the market with  automatic exchange sync with 25 crypto exchanges, including Coinbase, Binance, Gemini, Kraken, KuCoin, and more.

“Managing crypto today is a daunting, laborious task that becomes increasingly difficult with every asset, trade, exchange, and wallet,” says Gem’s Chief Product Officer, Scott, Barrow. “Gem makes staying up-to-date with your crypto investments truly effortless because we automatically keep everything in sync for you.”

Gem’s portfolio tracker with automatic exchange sync gives users a unified view of their complete crypto net worth. Investors can see real-time balances, historical performance, how asset holdings are allocated, and an in-depth profile of each asset in their portfolio.

The 25 integrated exchanges include Bibox, Binance, Bitfinex, Bitflyer, Bitmex,  Bitstamp, Bittrex, CEX.io, Coinbase, Coinbase Pro (GDAX), Coinbene, Coinone, Cryptopia, Exmo, Gate.io, Gemini, Hitbtc, Huobi, Kraken, KuCoin, Liqui, Livecoin, Poloniex, Wex, and Yobit.

With user needs at its heart, Gem’s crypto portfolio tracker is designed to eliminate the fear and uncertainty users typically experience when investing in cryptocurrency, giving them confidence in their decisions and control over their crypto wealth.

“We’re building Gem to be the destination app for the beginner and intermediate crypto user. Think Mint for crypto,” says the company’s CEO and Founder, Micah Winkelspecht.

Gem’s consumer app comes at a critical time as the industry braces for a consumer revolution. Over the next five years, more than one billion new investors are estimated to enter the cryptocurrency market, according to cryptocurrency exchange Coinbase CEO Brian Armstrong.

But the crypto industry is far from ready to meet the needs of these new investors who often find it difficult to get their arms around something as esoteric and intangible as digital assets.

“The process of discovering, trading, tracking, and tax reporting of cryptocurrencies is highly fragmented today,” says Winkelspecht. “Most crypto apps place negligible importance on the user experience and end up being intimidating and difficult to use. We want our users to feel that our app is a trusted companion on their journey into this new digital economy.”

To achieve this goal, Gem has created a new three-dimensional “tangible design” approach that is inviting to both beginner investors and crypto enthusiasts. The colourful, fun, unicorn-themed portfolio brings a much needed blast of warmth into the cold, technologically intimidating cryptocurrency space. “We want the investing process to feel more like a conversation than a set of forms to fill out. Everything in our app is designed to build a personal relationship with our users,” adds Winkelspecht.

These efforts to connect meaningfully with investors are already paying off in one largely ignored demographic — women investors — who are highly underserved in the male-dominated cryptocurrency industry and financial space in general. Female investors constitute only 5 to 8% of the crypto population, but comprise nearly 23%  of the users of Gem’s portfolio app due to its informative and friendly approach.

“Between 2010 and 2020, women will have more than doubled the amount of private wealth they hold, totaling $72 trillion,” says Gem’s Chief Strategy Officer, Chitra Ragavan. “Yet, there are few financial products on the market today that meet the needs of this powerful financial constituency, especially in the crypto space. We’re committed to making crypto accessible to everyone.”

The new release also has a favourites feature, through which consumers can personalise their education about more than 2,000 cryptocurrencies and follow the ones they are interested in. Users can also read each coin’s whitepaper and learn about its mission, structure, and function. For an overview of additional features, watch this video. Gem’s Discovery feature is available via iOS, Android, and web.

“We put a tremendous amount of love and thought into the design of these token pages, but this is only the beginning,” says Winkelspecht. “We’re making each one of these pages a destination for diving deep on every project.”