Google is preparing to update its advertisement policy in October, which will include lifting its controversial ban on crypto ads.
“Advertisers will need to be certified with Google for the specific country in which their ads will serve,” says Google in a press release. “Advertisers will be able to apply for certification once the policy launches in October.”
The announcement suggests that, beginning next month, it will allow registered crypto exchanges to advertise on Google, targeting US and Japanese users.
In March, the company banned all crypto-related companies from purchasing ads on Google Adwords. The crypto industry responded angrily, arguing that the move was “unfair” and “troubling”.
Google claimed it was looking to protecting consumers. The ban was also on ICOs, crypto wallets and crypto trading advice, which apparently will remain in place. Google’s move was echoed by Facebook, Twitter and Snapchat. Facebook has apparently now lifted its ban.
“We don’t have a crystal ball to know where the future is going to go with cryptocurrencies, but we’ve seen enough consumer harm or potential for consumer harm that it’s an area that we want to approach with extreme caution,” Google’s Scott Spencer said after the ban was announced.