Amongst the many challenges that crypto start-ups face, such as regulatory hurdles, technological complexities, and navigating the waters of investor relations, finding a way to market to the right audience is one of the most important.
After all, it’s no use having a great product if nobody knows about it, especially in the nascent and fast-moving world of crypto.
However, delivering your message to Web3 people is far from a straightforward exercise.
For the most part, mainstream media outlets remain largely uninterested in the crypto space, and if they do decide to run a piece on a crypto-related topic, they tend to focus on the negative aspects rather than the potential benefits that such projects can bring.
Image Source: Twitter
Blockchain-based start-ups have an uphill battle ahead of them when it comes to marketing their products and services.
However, with the right strategies in place, there are still plenty of ways to reach your target audience and get the message out there.
Crypto-native media is your ally
The fact of the matter is, the majority of people who are interested in crypto and blockchain-related projects tend to congregate on only a handful of media channels.
The reasons for this are two-fold. One is that the crypto space still hasn’t gone mainstream yet (which means it is neglected by traditional news outlets).
Second is that the industry’s core demographic is quite young and tech-savvy, which means they are more likely to find content on social media and other online platforms than in newspapers or on television.
It’s much better to lean into this trend and focus your marketing efforts on the platforms where you are more likely to find an engaged audience, rather than trying to drum up interest in mainstream media outlets.
With this in mind, some of the best channels for crypto start-ups to focus their marketing efforts on include:
- Twitter, Reddit, and Telegram
- Industry events such as conferences and hackathons
- Crypto-native media outlets that cover blockchain-related topics exclusively
Image Source: r/CryptoCurrency Reddit
Generally speaking, crypto-native media outlets such as Coindesk and CoinTelegraph, are the best place to start when marketing your crypto project.
These outlets tend to be well-read by investors, traders, and other crypto-enthused individuals, making them a great platform for getting the word out about your project.
Image Source: CoinTelegraph
By leveraging these platforms, you can reach out to an audience that already has a basic understanding of the technology and is likely interested in learning more about your initiative.
This can be especially helpful if your product or service requires a certain degree of technical knowledge.
However, landing a feature in a crypto-native outlet is no easy feat. Luckily, there is a relatively simple solution in the form of crypto-dedicated newswire services such as Chainwire.
Just as traditional newswire services give companies the option of having their press releases distributed to outlets across the globe, Chainwire provides blockchain-related start-ups with an easy way to get their story out to relevant crypto-related media outlets.
Not only does Chainwire offer direct access to some of the biggest and most influential crypto media outlets, but they offer companies 100% guaranteed front page placement of their story, giving them a significant edge in getting noticed by investors and potential customers.
This massive yet specialized distribution network is an invaluable asset for any blockchain start up looking to spread the word about their project and gain exposure.
Create a compelling whitepaper
Whitepapers are one of the most effective methods of gaining visibility for your project. While they may be a bit time-consuming to create, they are well worth the effort when you consider how much time can be saved compared to pitching each outlet individually.
Image Source: CoinTelegraph
Your whitepaper should contain a detailed overview of your project, as well as an in-depth explanation of your value proposition and the technology behind it. It should also focus on the long-term potential of your project and any research or data that backs up your claims.
By taking the time to create a comprehensive and well-written document, you can ensure that everyone who reads it has a thorough understanding of what you’re trying to accomplish.
This will go a long way towards helping individuals form their own opinion of your project and decide whether or not it’s worth investing in.
Overall, a strong whitepaper that is distributed to the right sources can be an invaluable tool for helping you spread the word about your crypto start-up and gain visibility amongst potential investors.
Segment your audience and simplify your USP accordingly
Simplifying your unique selling proposition (USP) and making it easier to present your message to a specific audience is essential when it comes to marketing in the cryptocurrency space.
With blockchain technology being highly complex, and with each individual project working towards different goals, it can be difficult for potential investors to understand exactly what you’re trying to accomplish.
Consequently, it’s important to segment your audience and tailor your message accordingly. Doing so will help ensure that each potential investor’s needs are being met and that they understand why investing in your project is advantageous for them.
Evaluating the different types of people who could potentially be interested in your project will also help you to identify where they get their information from and what types of posts they engage with.
These insights can then be used to create targeted campaigns that will help get your message in front of the right people.
In summary
Marketing your crypto start-up to interested audiences is essential if you want to get noticed and gain traction.
By using services like Chainwire and creating a compelling whitepaper, as well as segmenting your audience and simplifying your USP accordingly, you can ensure that only the right people are exposed to your project and that they understand what you’re trying to accomplish.
Not only will this give you a competitive advantage in the crypto space, but it will prevent you from wasting time and money on campaigns that are unlikely to deliver meaningful results.
Disclaimer: The views and opinions expressed by the author should not be considered as financial advice. We do not give advice on financial products.