Austin, TX, 8th March, 2022,
Austin, TX – March 8, 2022 – Leading eco-friendly blockchain Tezos will be in the spotlight at SXSW 2022 with Block/Space, an experiential activation that explores how culture is being reimagined on the blockchain – and what the possibilities could be for the future.
Happening in the heart of Austin, TX, at Inn Cahoots boutique hotel (1221 E 6th St), Block/Space will feature four dedicated spaces showcasing how various brands and makers are harnessing the Tezos blockchain to experiment, reinvent, and reimagine aspects of daily life – from the way people establish their digital selves, try on and shop for shoes, participate in fandoms, and appreciate and collect art. Each space will offer a limited number of NFT giveaways each day, which can only be obtained by SXSW festival-goers who visit Block/Space, create a wallet, and scan a QR code in each room.
The experience will also feature a three-day speaker series called Block/Talks (March 11–13), featuring representatives from McLaren Racing, The Gap, Pantone, Sweet, Vyking, leading esports organization Misfits Gaming Group, InterPop, actor Khleo Thomas, and many rising artists and creators that are thriving in the Tezos ecosystem. The speaker series will offer an opportunity to discuss how Web3 and blockchain technology are helping push arts and culture forward. The full schedule and speaker lineup can be found here.
The metaverse, Web3, blockchain technology, and NFTs have become major buzzwords in the last year as companies scramble to understand and invest in these new areas. Rather than abstractly discussing these visions of a distant future, Block/Space will showcase how a thriving new wave of builders on Tezos are already utilizing blockchain technology, and what the implications of these innovations could mean for the near future.
Block/Space will include the following interactive experiences:
With a pioneering, energy-efficient Proof-of-Stake design and low costs to mint and transact NFTs, Tezos is quickly becoming the premier blockchain for brands, companies, artists, collectors, and builders around the world. Notable organizations building on Tezos include Manchester United, The Gap, Ubisoft, Team Vitality, Formula 1 racing teams Oracle Red Bull Racing and McLaren Racing, banking giant Societe Generale, music NFT platform OneOf, and more. Recently, Tezos exhibited a highly successful NFT interactive experience as a premier blockchain partner at Art Basel in Miami Beach in December 2021.
Block/Space will be open from March 11-14, 2022, starting at 10:30 AM Central Time at Inn Cahoots, 1221 E 6th St, Austin, TX 78702. Block/Talks panel discussions will be broadcast live at tezos.com/events from March 11-13, 2022. Please click here for more information on the experience and full speaker panel schedule.
For the full press kit, including images, please click here.
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About Tezos
Tezos is smart money, redefining what it means to hold and exchange value in a digitally connected world. A self-upgradable and energy-efficient Proof-of-Stake blockchain with a proven track record, Tezos seamlessly adopts tomorrow’s innovations without network disruptions today. For more information, please visit www.tezos.com.
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