James Rodriguez has become the first active football player to launch his own cryptocurrency.
He has published a video announcing his partnership with blockchain venture, SelfSell. This also covers the public sale opening of the Columbian footballer’s token on 12th June.
With TJR10, Rodriguez is offering supporters various ways to interact with him (VIP tickets, exclusive souvenirs, etc). “I have been running on the field all the time, and now I have come to a new field and brought everyone a brand new me,” he says…That’s a real quote, BTW, we didn’t make it up. Footballers, eh?
According to a press release issued by SelfSell: “The attacking midfielder has been in great form, is definitely one of the future world football superstars and his fanbase keeps growing accordingly. But as a Millennial, he intends to be digitally one step ahead; not only is he active on social networks, but he wants to create a new type of relationship with all the fans supporting him. This is why he decided SelfSell could help him develop his career even more.”