Juventus FC launches blockchain token to deepen links with fans

The Italian club hopes that its tradeable Fan Token will help expand its global audience

Italy’s Juventus FC has announced a global partnership with blockchain-powered fan engagement platform Socios to launch an Official Fan Token.

Juventus, which claims to have 340 million supporters worldwide and a global digital fan base of over 60 million across social media networks, believes the token will help improve its fan engagement strategy. It will also help expand its audience by bringing millions of supporters that are based outside of Europe closer to “the real fan experience”.

The Fan Token is meant to be tradeable and allows the club’s fans across the world to engage through a mobile voting and polling platform, aimed at enabling supporters to voice their thoughts and create an emotional link to the club.

Fan Token Offering

They will be able to purchase the tokens through a programme known as the Fan Token Offering (FTO). Socios estimates the token will be released during the first quarter of 2019.

“Juventus is glad to welcome Socios.com to our partners. At the Club we are always very careful and pro-active towards innovation and new technologies,” says Giorgio Ricci, Co-Chief Revenue Officer, Head of Global Partnerships and Corporate Revenues of Juventus. “Together with Socios.com, we believe we can offer new opportunities to our worldwide fan base to engage in a cutting-edge way with their favourite club.”

Benefits of  Socios’ blockchain

Socios Founder and CEO Alexandre Dreyfus says that “as one of the biggest and most successful football clubs in the world, I am delighted that Juventus has chosen to work with Socios.com, and to seek the rewards that our innovative blockchain technology has to offer”.

He states that “our long-term aim is to onboard more than 50 football clubs and we hope to inject an additional $300 million into the sports economy over the next few years. We have started at the very top, with some of the biggest names in football, and our ambition is to build the world’s biggest global football community and marketplace for football fans alongside demonstrating that blockchain and cryptocurrency is the trusted technology of the mainstream”.


Disclaimer: The views and opinions expressed by the author should not be considered as financial advice. We do not give advice on financial products.

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