Lazada onboard with HotNow Evergleam Hill crypto game

"By successfully bridging the worlds of gaming, retail and virtual currencies, we’ve been able to leverage the existing synergies within these industries to the benefit of our merchant partners and users alike"

Thailand-based retail marketing platform HotNow has announced the soft launch of Evergleam Hill, the flagship game for its proprietary in-game advertising solution, HotPlay, that leverages a native cryptocurrency (the HOT token) to provide players with discounts, vouchers and giveaways.

The company says that Evergleam Hill has seen over 3,000 downloads across the US and Thailand Android Google Play and Apple App Stores without marketing efforts. The game has also just onboarded Southeast Asian e-commerce giant Lazada and Thai coffee chain D’Oro Coffee. They line up alongside such existing merchant partners as Baskin-Robbins and Mister Donut.

Nithinan Boonyawattanapisut, CEO and Co-Founder, HotNow, says: “Following a rigourous testing phase with the help of a dedicated gamer community, we are thrilled to celebrate this milestone in the development of Evergleam Hill as we welcome new merchant partners onboard. By successfully bridging the worlds of gaming, retail and virtual currencies, we’ve been able to leverage the existing synergies within these industries to the benefit of our merchant partners and users alike.”

Along with food and beverage discounts, Evergleam Hill now feature discount coupons from Lazada and one for a free one-night stay worth THB 6,799 from five-star beachfront resort U Pattaya.

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