NFT platform RECUR inks deal with ViacomCBS

RECUR – an NFT company backed by billionaire Steve Cohen – is to launch the ViacomCBS NFT platform next spring.

In what is a significant move for RECUR, which recently raised $50m in its Series A funding round, the company said it’s to use a ‘chain-agnostic approach’, allowing the platform to be built on multiple blockchains.

Payments will be accepted via credit or debit cards.

Television shows like Spongebob Squarepants and South Park are just small samples of brands that RECUR can capitalise on with NFTs considering the impressive portfolio of ViacomCBS.

Networks such as MTV, Nickelodeon, Comedy Central, Showtime, and Paramount Pictures are some of the brands that RECUR could potentially work with.

Individuals will be able to buy, collect and resell NFTs as digital products which are currently red-hot on the market, and will potentially get much bigger after Coinbase announced yesterday that it was to launch its own NFT marketplace.

RECUR and ViacomCBS comments

Pam Kaufman, president of ViacomCBS consumer products said the deal held a lot of appeal.

“Fuelled by beloved characters and iconic properties with multi-generational appeal, we are thrilled to accelerate our consumer products presence even further into the growing metaverse,” she said.

“In teaming up with RECUR to create an NFT platform dedicated to ViacomCBS IP, voracious collectors and first-time NFT buyers alike will find unique opportunities to own a piece of their favourite franchises.”

Co-CEOs of RECUR, Trevor George and Zach Bruch, promised fans unparalleled access to shows.

“ViacomCBS is one of the first major media and entertainment companies to enter the metaverse in a significant way,” they said.

“Our chain agnostic approach will provide fans the widest range of utility as well as unprecedented access to their favourite shows and franchises.”