French startup, Occi, has announced a new blockchain-based loyalty programme, Universal Reward Protocol (URP).
It is planning an ICO to develop the offering, with the aim of raising around €20 million against ETH and fiat during the sale. This will kick off on 1st June; 240 million URP coins will be available for purchase at a price of €0.10. Further details here.
“We have created the URP to disrupt the shopper experience and redefine the relationship between shoppers and retailers,” says Yves Benchimol, CEO and Co-founder. “URP is a new way for retailers and brands to interact directly and transparently with their shoppers, and automatically reward their behaviour and data sharing in a tailored, streamlined way.”
For the past three years, Occi has been providing retailers with data via indoor geolocation, AI technology and data fusions. It has worked with the likes of Auchan, Carrefour and Nestlé. URP works like this: by sharing their shopping behaviour data with a retailer, a shopper earns URP tokens, while the data is used by retailers to build redemption offers that best suit each customer’s needs. Shoppers can redeem their tokens through exclusive offers with Occi’s retail partners.