PayBear becomes Savvy, debuts new products

"Our expansion into the consumer market, together with our commitment to educate users, drove a lot of the thinking behind the rebrand"

Crypto payment processor, PayBear, has rebranded to Savvy.

The move comes as the venture, which is used by over 3,000 online merchants and has thus far processed $10 million-plus, expands its offering outside of e-commerce and into the consumer market. 

Founder of Savvy, Dr. Rolf Hoefer, comments: “We want to make things simple. Deliver on the promise of cryptocurrencies as a superior medium of exchange. Our expansion into the consumer market, together with our commitment to educate users, drove a lot of the thinking behind the rebrand.” 

The company is announcing the release of two products: an update to its core merchant API offering, Savvy Merchant. This currently supports Bitcoin, Bitcoin Cash, Bitcoin Gold, Ethereum, Ethereum Classic, Litecoin, Dash, and now Dai and Binance Coin. 

It is also releasing Savvy Wallet, which supports 50+ currencies and forms the foundation upon which Savvy will expand its services. 

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