Tennis great Serena Williams will become a key part of NFT fantasy sports platform Sorare’s venture into North American sports.
Sorare, which is worth $4.3bn, has snapped up Williams as a board advisor as the platform looks set to expand its reach across the globe.
The France-based company raised a $680m Series B funding round led by Softbank, making it the fifth-largest funding round in the crypto industry.
In her new position, Williams will “consult with the company on athlete relationships, diversity efforts and expansion into new sports”, according to Sports Business Journal.
Michael Meltzer, Sorare head of business development, said Williams’ global insight would make her a valuable addition to the company.
“She has great insight into the US market and the global market, having played all around [the] world,” he said.
“We think she’ll be a huge strategic addition to us.”
Serena’s digital asset past
The tennis legend got involved with the digital asset industry in the past by leading a $5m backing round in Bitcoin rewards start-up Lolli alongside her husband Alexis Ohanian and prominent YouTubers like MrBeast and Casey Neistat.
First I get you the SerenaPunk, now I get the pink ape you wanted… you realize I'm only gifting you NFTs from now on right? 😃
— Alexis Ohanian.eth 7️⃣7️⃣6️⃣ (@alexisohanian) January 20, 2022
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