Press Release

Serve announces official listing on UpBit

Award-winning global service platform joins the premier cryptocurrency trading exchange

Los Angeles. 26th February 2019Serve (Bittrex International and UpBit) today announced the official listing of its SERV token on UpBit, Asia’s premier digital asset trading platform. With transactions now clearing through yet another leading cryptocurrency, Serve furthers its goal of becoming a global engine for e-commerce and last mile logistics while expanding its worldwide footprint.

“Our listing on UpBit takes us one step closer to our goal to increase transparency and decentralise last-mile logistics for our customers across the globe,” says Serve’s CEO Shahan Ohanessian, whose team recently won the DevProject Award, presented at DeveloperWeek 2019, for its innovative software, business processes and transaction protocols. “Considering UpBit’s highly selective process, this is yet another strong vote of confidence that there is a thriving global market for our blockchain-based technology.”

Serve is making last mile delivery logistics a viable option for every business, from large businesses to small mom-and-pop shops. Offering innovative solutions for transportation and logistics, it provides accountability at every stage, helping to increase efficiency and reduce costs by removing unnecessary middlemen from transactions.

“We are very excited that UpBit sees value in the work we’re doing and the value we’re creating,” adds Ohanessian. “UpBit not only recognises that there is a global market for Serve’s platform but also underscores the likelihood that there will be a tremendous number of transactions occurring in the very near future.”

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