SiGMA and Macau Gaming Show announce strategic partnership

SiGMA has secured a partnership with the Macau Gaming Show in order to enhance both organisations' reach throughout Asia

SiGMA Group and Macau Gaming Show (MGS) have announced a new strategic partnership with the aim of fostering a stronger presence amongst gaming communities in both Manila and Macau.

The coronavirus pandemic has ravaged the iGaming conference calendar, causing many organisers to switch to digital formats.

But for SiGMA and MGS physical conferences are still being planned, with the The Macau Gaming Show set to take place between 17 and 19 November of this year, while SiGMA will host its flagship Manila show in May, 2021.

With a population of 4.5 Billion, Asia remains at the forefront in terms of  potential for the gaming industry – both land-based and online.

“Macau Gaming Show is a leading show in Macau, the undisputed heavyweight mecca for land-based gaming.” Said SiGMA CEO Eman Pulis.

“Since Manila is becoming a leading destination in South East Asia with its Integrated Resorts, and since the show in Macau is six months away from ours in Manila, we felt that we could indeed work together and support each other in more ways than one.”

Pulis goes to to reveal that SiGMA had “no choice” but to cancel this year’s event as a result of the pandemic, but he is grateful that it allows a further 11 months to curate a great show alongside MGS.

“The opportunities for growth in Asia are increasing exponentially year-on-year, and the time is right to cement new and existing relationships between the gambling industries in both East and West,” MGS chairman Jay Chun said.

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