Socios steps up US market expansion with spate of NBA partnerships

Deals with a swathe of top basketball teams have seen Socios and Chiliz become household names

Fan token platform Socios has started to ramp up its expansion plans into the US sports industry following a spate of partnerships with high-profile teams from the NBA.

In the past two weeks, Socios has announced deals with the Brooklyn Nets, Indiana Pacers, San Antonio Spurs, Washington Wizards, Oklahoma City Thunder and reigning NBA champions Milwaukee Bucks.

The partnerships will see Socios become an integral part of each team’s website and social media account branding via competitions, fan giveaways, monthly digital polls and ‘digital gameday takeovers’.

Selected teams will also host digital signage featuring the Socios brand in their home arenas.

The latest partnership drive from Socios now means the fan engagement platform works directly with 19 out of the 30 teams that play in the NBA.

Alexandre Dreyfus, CEO of Socios.com and Chiliz, commented on the incredible rate of expansion Socios is achieving in the US.

“Four teams in four days – we are expanding in the US at an incredible pace, adding huge globally recognised sporting brands all the time,” he said.

“Socios.com is fast developing into a global fan engagement powerhouse.”

Following its success in European markets with top-flight football teams and their native fan tokens, Socios’ next major area for expansion was targeted at the US.

Its move into the US markets means they can access teams from other top US-based leagues including the NFL and NHL.

Whilst maintaining its domineering presence in Europe, Socios is also targeting more fan token launches in the USA, Asian and South American markets.

Additionally, Socios is looking to secure its place in the US by opening a new office in New York in the coming months. Socios already has multiple office locations around the world including bases in Madrid, Istanbul, São Paulo and Buenos Aires.

Disclaimer: The views and opinions expressed by the author should not be considered as financial advice. We do not give advice on financial products.

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