Tezos and European eSports organisation Team Vitality have unveiled a landmark partnership that aims to revolutionise fan experiences.
Starting this year, the partnership – which is said to be one of the largest in European eSports history – runs until 2024 and will see the two combine to bring eSports rosters closer to fans through community efforts, fan rewards and education schemes.
The education scheme will focus on “educating fans on the benefits of blockchain as part of the gaming experience” and help fans understand the developments being made in the eSports and blockchain spaces.
The partnership will see the Team Vitality players across their entire eSports roster, which includes League of Legends, CS: GO and Rocket League, adorning the Tezos brand on their team jerseys.
Tezos, which describes itself as the “world’s most advanced and energy-efficient blockchain”, has been an advocate of promoting a more ‘sustainable approach’ towards blockchains and has partnered with other eSports, Formula One teams and even the Grammys to raise awareness.
“This is a significant step forward for Europe’s leading eSports team as the blockchain and gaming industries continue to build a fan and player-centric future for eSports,” said Mason Edwards, Chief of Staff at the Tezos Foundation.
“The decision from Team Vitality to choose the energy-efficient Tezos blockchain as a technical partner is another signal to the established and growing gaming vertical that low gas fees, forkless upgradability, and ease-of-use are the key factors driving the next wave of adoption for blockchain technologies.”
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