The Sandbox has welcomed professional services firm PwC Hong Kong to its virtual metaverse environment.
Hong-Kong-based Animoca Brands confirmed on Wednesday that PwC had acquired a ‘LAND site’ within the expansive Sandbox metaverse.
Following its LAND acquisition, the firm “becomes the first member of an internationally recognised professional services network, and the first member firm of the PwC global network, to publicly enter The Sandbox“.
Animoca Brands, a leading blockchain gaming developer, said that PwC’s inclusion in The Sandbox metaverse will “play a valuable role in the growth of the open metaverse” and help develop an ecosystem where “companies and brands that may be less familiar with Web 3.0 can get the advice they need to explore new and exciting opportunities”.
William Gee, a partner at PwC Hong Kong, discussed how the metaverse can leverage new methods of interaction and engagement with customers.
“The metaverse offers new possibilities for organisations to create value through innovative business models, as well as introducing new ways to engage with their customers and communities,” said Gee.
“We will leverage our expertise to advise clients who wish to embrace the metaverse on the full range of challenges presented by this emerging global digital phenomenon.”
The Sandbox is a virtual metaverse environment where users can create and monetize their own worlds and game experiences using LAND – non-fungible tokens (NFTs) that represent virtual real estate in The Sandbox.
The platform has seen an explosion in popularity and land acquisitions thanks to popular musicians Snoop Dogg and Steve Aoki creating their own plots of land with The Sandbox – offering users with exclusive virtual concerts and LAND ownership next to their plots.
“The metaverse is open for business. We welcome PwC Hong Kong to experience how The Sandbox fosters new immersive experiences and ways for brands to connect with customers,” said Sebastien Borget, COO of The Sandbox.
“It’s an exciting time – and PwC is at the forefront of this emerging frontier.”
Disclaimer: The views and opinions expressed by the author should not be considered as financial advice. We do not give advice on financial products.