Ticketmaster notches up blockchain first with Upgraded deal

Ticketmaster has acquired San Francisco-based blockchain ticketing solution, Upgraded. Terms of the deal were not disclosed.

The startup converts traditional tickets into secure interactive digital assets protected by blockchain which prevents fans from purchasing fraudulent tickets and provides event creators with more control over ticket distribution.

“Ticketmaster is constantly exploring emerging technologies, and there aren’t many that have the unique possibilities of blockchain,” says Justin Burleigh, Chief Product Officer at Ticketmaster, North America.

“We’re excited to have Upgraded join the team as we continue to focus on providing the world’s leading identity-based ticketing platform to fans, artists, and our clients. We think blockchain and Upgraded will continue our progress to improve ticketing and create a safer and more seamless experience.”

“Ticketmaster is the unquestioned leader in live event ticketing and is the perfect platform for us to bring the unique promise of blockchain to millions of fans,” comments Sandy Khaund, Founder and CEO of Upgraded.

“We leverage blockchain to maximise trust for ticket holders, give control and flexibility to content owners, and data to teams and performers. We’re proud of what we’ve built and are looking forward to working with the incredible team at Ticketmaster to help us scale.”

Thank you for the blockchain music

Other ticketing platforms building their infrastructure on blockchain technology include Aventus, Blockparty, BitTicket/Citizen Ticket, GUTS Tickets, Tracer and Crypto.tickets.