Time magazine unveils ‘TIMEPieces’ NFT collection

Iconic publication continues its quest to introduce audience to cryptocurrency

Time magazine President Keith A Grossman has unveiled the landmark ‘TIMEPieces’ NFT collection – a community initiative that features original artwork from more than 40 artists.

The collection of TIMEPieces will consist of 4,676 unique NFTs curated from 37 pieces of original artwork. The prestige collection is part of the Build a Better Future series.

The artists for the genesis collection of TIMEPieces were organised by Time Creative Director DW Pine, who originally invited 19 artists to participate in the collection.

From Thursday, September 23 at 12pm ET, collectors will be able to purchase TIMEPieces via a randomised, blind drop on nft.time.com. Each TIMEPiece is priced at 0.1 ETH to attract a broad spectrum of potential collectors and enable long-time readers of the magazine to participate.

Collectors of the TIMEPieces will be eligible for invites to future events and access to a variety of ‘exclusive digital experiences’.

Additionally, the collection will be turned into a commemorative hardcover edition over the holiday season and be displayed at Dreamverse – the World’s First NFT Art and Music Festival, in NYC on November 4.

Time magazine has worked to deliver cryptocurrencies to its audience, including introducing crypto payments in leading assets such as Bitcoin and Dogecoin via crypto.com and auctioning limited-edition front covers as NFTs.

Time also included Ethereum Founder Vitalik Buterin in its ‘100 Most Influential People of 2021’ list.

Reddit co-founder Alexis Ohanian spoke of Buterin’s importance to the internet and Web3 technologies for Time, saying: “I’ve never been more excited about the potential of the Internet, and that’s largely thanks to Vitalik Buterin.”

The magazine additionally included Digital Currency Group – the parent company of Grayscale – and leading exchange Coinbase in its 2021 Top 100 Most Influential Companies list.

 

Disclaimer: The views and opinions expressed by the author should not be considered as financial advice. We do not give advice on financial products.

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