Ultra has announced the appointment of Edward Moalem as Chief Strategy Officer (CSO).
He comments: “Ultra is the preeminent gaming publisher and is making gaming fun again. The company has strong business fundamentals upon which we can continue to build in the months and years to come. The team have developed a long-term plan for the technology as well as the product, and what Ultra is trying to achieve is realistic, applicable, and will disrupt the gaming industry now and in the future.”
Moalem previously served on Ultra’s advisory board as its Partnership and Strategy Advisor. Prior to that, he held positions at the likes of NewsCorp, Apple and Google. While working at the latter as Senior Director of Content Acquisition, he initiated and brokered the acquisition of Adscape, an in-game advertising company.
He also initiated and brokered the first DRM deal with Disney for their PC version of Toy Story. Other notable experience includes working with Microsoft to encrypt and distribute Office2000, as well as thrashing out the first networking deal between the GameSpy publisher services group and Nintendo.
Nicolas Gilot, Co-CEO of Ultra, says: “Edward’s appointment is important in bolstering our new business development. His extensive technical expertise, combined with his professional gaming services background, make him the perfect fit for leading us through the evolution of the gaming industry. Using Edward’s industry connections, we hope to increase the content available on the platform as we continue to innovate. The gaming industry is one of the fastest adopters of new technology, and we want to ensure we are agile enough as a platform to react to its exciting idiosyncrasies.”
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