Ultra was founded in 2017 by former Xbox, Atari, Dell, Unity, Uber and Time Warner Executives with plans to be fairer to developers, providing effective marketing tools, introducing new revenue streams, and establishing a rich token-based economy.
“The success of Steam, Google and Apple’s app stores over the last decade means that users have grown to expect and demand the kind of ease-of-use and seamless purchasing experience that these platforms provide. This effectively means that developers are having an increasingly difficult time selling their software outside of these walled gardens, which results in large commission fees and loss of control over their own customers,” says Nicolas Gilot, Co-CEO, Ultra.
Users of the platform will be able to purchase games faster and play them before downloads are complete. They will also be afforded the opportunity to earn Ultra Coins (UTA) by watching advertisements, taking part in beta testing and inviting friends to play.