The United Nations Children’s Fund (UNICEF) of France has announced that people can now make donations in cryptocurrency.

“Following the success of the Game Chaingers operation launched in February 2018, the Gamers community, UNICEF France goes further and offers the possibility to virtual currency holders to make a donation in cryptocurrency to support its actions in favour children,” it says.

The strategy behind the new scheme is aimed at reaching a new category of donors, the UNICEF states. It adds that the

The potential of crypto and blockchain

Sébastien Lyon, the Executive Director of UNICEF France, says: “Cryptocurrencies and blockchain technology for charitable purposes offer a new opportunity to appeal to the generosity of the public and continue to develop our actions with children in our country of intervention. It is an innovation in terms of solidarity and fundraising.”

Donors can go to the UNICEF France website and make a donation with one of the nine accepted cryptocurrencies: Bitcoin, Ethereum, Litecoin, Ripple, Bitcoin Cash, Dash, Monero, EOS and Stellar. It is also possible to make a free donation by mining one of the cryptocurrencies on the UNICEF France electronic wallet.

UNICEF has also partnered with BETC, an advertising agency, to launch what it claimed to be a futuristic pilot project (the aforementioned Game Chaingers), utilising Ethereum to raise funds for the children of Syria.